In a previous article, I talked about ways to get sponsorship. (Check out: HOW TO GET SPONSORED) Although the article is not all inclusive, as this is a pretty depth subject, it covers the basics. In that article I talked about two websites that help with sponsorship, HOOKIT and MXSPONSOR. There are other sports sponsorship websites out there, but these are the most common in motocross/off road racing. Having used both, there are some differences.
Let's get this out of the way first. While both websites allow you to set up an account for free, you should benefit from a Premium account with Hookit. This will run between $39 - $99 per year depending on the premium plan you pick.
MXSponsor allows you to set up an account for free, but in order to accept any sponsorship offers, you'll need to sign up for a paid membership. MXSponsor has a flat membership fee of $50 a year, so it makes it pretty simple. Once you start your free account, you'll start to get sponsorship offers, but again, you'll need to become an MXSponsor member before you can accept anything.
While these prices may seem a bit steep to some, remember that your sponsors are going to be giving you deals on gear and parts. If you have a deal with a gear company for 30, 40 or even 50% off their gear, then those $400 boots you were looking at just became $280 at the LEAST. There you go, you just covered your membership fee and then some.
Hookit is definitely the more interactive of the two websites. Hookit uses a points ranking system and relies heavily on your social media activity as well as your practice and race days. You are scored in three main areas:
Hookit allows you to use their mobile app to log your practice sessions and ride days straight from the track. The more consistent you are about riding, the higher your commitment score is going to go. If you don't have the Hookit app, that's ok. Simply log your practice sessions at home on your PC. The advantage to logging them at the track is that the Hookit app uses your phone's GPS system to verify that you were actually where you say you were and it will give you a "Verified" session.
Again, this is another area that you can use the Hookit app and log your race results straight from the track. Some promoters are also on Hookit and they will post their events with the results and you may claim your results online.
Placing well in your races is great, but it's not everything. Remember, these companies want exposure. So even if you're not placing on the podium every time, you're at least getting you and your sponsors exposure. So post those results!
With Hookit, you can link your social media accounts like Facebook, Instagram, Twitter, etc. Anytime you post something motocross related, all you have to do is include the hashtag #hookit and it will automatically sync up to your Hookit account and load to your profile. Hookit will even link with your Strava account to keep track of your fitness.
Having a lot of followers on social media is great! Just remember to stay active and post often.
HOOKIT PREMIUM ACCOUNT
So does getting a premium account and having a large social media following actually help you get better deals? Well, the truth is, I'm not sure. I have had a premium account from the start. What I do know, is 90% of the support programs I've been approved for, I had to apply for them. Hardly any of them offered me sponsorship based on my profile alone. And I have been denied by a few, but that is to be expected.
I also have noticed that your loyalty to a brand appears to pay off. My sponsorships have gotten better since I have stuck with the same brands, even when I haven't ordered a large amount of products the previous season.
If your looking to try out a sponsorship website without a lot of risk or investment, give Hookit a try. While Hookit makes things very simple and streamline for it's users, it does rely on you using your social media accounts for exposure. So if you're one of those people that aren't too into social media, you may want to keep reading........
So, MXSponsor is a bit different than Hookit. Remember all that social media and ride day/practice day logging and verified yada yada? Well, GOODBYE!! MXSponsor doesn't care about that stuff. They are a bit more of a simplified website in that regard.
Now, there are places to upload photos, videos, your bio, race results, etc., but there is no social media stuff associated with this site. And unlike Hookit, after I created my free profile, sonsorship offers came in very quickly. In less than a couple weeks I had 23 sponsorship offers in my inbox. These were not from knockoff companies either. They were from some very reputable brands in the industry.
Now, AGAIN, you have to have a membership to accept any offers, but for $50 a year, here are some typical deals:
Here is a screenshot of an MXSponsor dashboard. You can see part of what's been posted, the account status, and how many sponsorship offers are pending.
As you can see, there's a little less to do on MXSponsor's site. Update your "About Me" section and your "Rider Updates" and make sure you post your "Events and Results". That's about it. Nothing too fancy here, but you still need to keep things updated. So don't slack.
Unlike Hookit, MXSponsor does not have a resume builder for you. However, I covered that in another article and you can download a free resume template from that article. Just click the link below.
How to get "Sponsored"
One big difference between Hookit and MXSponsor is the way you order products. With Hookit, often times you'll be shopping in a normal looking online store on the Hookit site or on the sponsoring company's regular website and you'll just input your motocross sponsorship discount code at checkout.
MXSponsor is a little different. You will actually download an excel spreadsheet with part numbers on it and then order the products on MXSponsor using those part numbers. Sometimes the description can be vague and there may not be pictures to go along with it, so you'll have to get the part numbers from the companies website to make sure they match. Not a big deal, but an added step that may be annoying for some people.
No matter which way you decide you go, using motocross sponsorship websites like Hookit and MXSponsor can be a huge advantage. There will be some people that say these websites are a ripoff and to just go to the company directly, but these sites make applying for multiple motocross sponsorships easy and allow you to have all your sponsors and sponsor contacts in one place. If you're on the fence, sign up for free on either site or both, and complete your profile. See what kind of offers come in and make your decision from there.
AFFILIATE PROGRAMS DISCLOSURE
PIN IT MX participates in affiliate programs. What does that mean? It means you will find links throughout our website that will link to products or product pages from various retailers. These links are not spam in any way, they are simply a way for PIN IT MX to earn commissions on products without costing you, the consumer, any extra money at all.